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Lipton / Unilever / Social Playground Platform Announcement

Lipton Tea brand of Unilever had a number of activities and platforms across the web and Red Keds Creative Agency came up with an idea of creating an aggregated platform for all Lipton fans to get updates on new activities and convert virtual in-game currencies gained by players to real gifts. Paradise Bird helped create visual assets and a case video for this project.

  • Credits

    Client: Unilever Russia

    Agency: Red Keds
    Digital Development: Studio Smarthead
    Directed and Produced by: Dmitry Kotov
    Art Direction, Design: Ilya Sizov
    Illustrations: Anya Fedorova, Sirena Sungatullina
    Idea, Copywriting: Danil Morozenko
    Motion Design: Mishin Petr

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