Lipton / Unilever / Social Playground Platform Announcement
Lipton Tea brand of Unilever had a number of activities and platforms across the web and Red Keds Creative Agency came up with an idea of creating an aggregated platform for all Lipton fans to get updates on new activities and convert virtual in-game currencies gained by players to real gifts. Paradise Bird helped create visual assets and a case video for this project.
Agency: Red Keds Digital Development: Studio Smarthead Directed and Produced by: Dmitry Kotov Art Direction, Design: Ilya Sizov Illustrations: Anya Fedorova, Sirena Sungatullina Idea, Copywriting: Danil Morozenko Motion Design: Mishin Petr
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